I'm sure you’ll you will agree with me when I say, there is nothing better than owning a beauty business. But, like any business, there will be times when you will struggle a little and it might lead you to wonder how you can attract new clients to your beauty salon.
I’m Lola, the Founder of Tribe Tools, and I have 15 years of experience in the beauty industry. I can safely say I have my fair share of tried and tested tips and tricks when it comes to getting more beauty bookings!
I am going to share with you my top 5 tips for attracting new clients to your salon, that you can easily and quickly implement.
Tip 1 Ask For Referrals
This one is really easy, as you are probably pretty friendly with most of your current clients. Talk to them! Explain that you’re looking for ways to grow your business, talk about your goals and dreams of becoming a successful salon owner. They will love to hear your passion for your beauty business.
You could simply ask them to just tell their friends and family in the area about your beauty services, or you could offer them something in return. Personally, I hate asking someone to do something without offering something back. You could offer £5-10 off their next treatment. Any referrals they bring in will more than likely be pretty loyal clients, so it’s worth the investment!
You’ll need a way to track referrals, there are lots of apps available for it or simply use a pen and paper and every time someone comes in and mentions their name you put a mark next to their name. Then you can offer the client something when you see them next.
Tip 2 Make It Easy To Book
This might seem obvious, but if it’s not easy to book an appointment with you, it can be off putting. I know from personal experience that the only time I stop and think about what beauty treatments I need is when I'm sitting on the sofa with a cup of tea at 9pm while Stranger Things is on in the background. If I can’t book online, I’m not booking because the chances are I would have forgotten the next day. So making your services easily available to customers (both new and existing) is really important for attracting new clients to your beauty salon.
There are lots of free booking apps you can use these days which you can add to your bio on Instagram or add to the header of your website. Make sure your customers know how to book which you can do by adding a ‘highlights’ section on Insta titled, ‘how to book’ or pin the information to the top of your Instagram grid.
Tip 3 Improve Your Social Media
Beauty is huge on Instagram and it’s an amazing way to attract new clients to your beauty salon. Personally, I’m obsessed with watching people do cute hairstyles or detailed nail art, my reel feed is full of it!
If you aren’t sure what to post on social media keep this in mind ‘everything is content’ from the coffee you have to start your busy day, to a fresh set of lashes filmed on timelapse. Just film and have fun with it.
If you are finding you are doing everything you can do on social media and it still isn't attracting new clients to your beauty salon then try a different platform, if you’ve been using Instagram maybe it's time to give TikTok or Facebook some attention!
Make sure you are uploading lots of pictures of your clients, sharing to your Instagram story and tagging them as lots of them will share which is great exposure for you, and a brilliant way to get new clients into your salon!
Check our our blog on how to grow your beauty business on Instagram for more tips.
Tip 4 Get The Right Tools
The best way to get new clients to your beauty salon is to be the best you can be and consistently do an amazing job, earning yourself a great reputation. To do this you need to be using the right tools.
We offer a 12 month guarantee on our products and also a free sharpening service with Nail Tool Kits, meaning with our tools you really can do an amazing job!
Tip 5 Get A Google Listing For Your Beauty Salon
Have you ever been somewhere new, needed a hair appointment and typed into Google ‘beauty salon near me’? You probably used one of the places at the top, right?
Well if you don’t have a Google listing for your business you could be missing out on a huge way to attract new clients to your beauty salon!
You don’t need to be tech whizz to set it up, it's pretty straightforward. You just need to add the location of your business and you’ll get a postcode in a few days with a code on, which you then need to put into your listing to verify it.
Add some of your best pictures to really show off your services, link it to your website and social media pages and you’re good to go.
Make sure you keep it updated and ask your clients to review you on there too, so anyone new who comes across your listing can see how amazing you are!
And that’s it! My top 5 tips for attracting new clients to your beauty salon!
To Sum Up: 5 Ways To Attract New Clients To Your Beauty Salon:
- Ask for referrals
- Make it easy to book
- Improve your social media
- Get the right tools
- Claim your Google listing
If you’re looking for new tools for your salon make sure you check out our wide range of professional beauty tools!