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Ethics + Values

Founded by veteran nail tech and beautician Lola Ricketts, TRIBE, as the name suggests, prides itself on its community spirit. We champion inclusivity and diversity within the beauty service industry, by creating a brand that’s truly for everyone - welcoming those from marginalised communities and valuing people from all backgrounds. Our aim is to support and nurture these talented individuals by way of affordable professional beauty products and tools that are not only safe, ergonomic, and aesthetically pleasing, but also a joy to use.

Uncompromised Quality 

At TRIBE we hold quality and safety in the highest regard. Which is why our ergonomic professional beauty tools are not simply a joy to use, they also allow you to perform precise work and maintain stellar hygiene standards every single time you use them. 

Precision comes by way of our superior design, that includes an aesthetically pleasing grip feature to eliminate slipping, ensuring your clients safety. While hygiene standards are exceeded thanks to our titanium coating. 

Titanium not only provides strength, and durability while protecting against rusting and pitting – it also wards off microbes, as bacteria can’t attach to this clever metal. Teamed with our antimicrobial disinfectant offering - we help you provide your clients with the ultimate pampering experience.

Affordable Products

We believe that good quality products should be available to all, which is why we prioritise community over profit, and offer the highest quality professional products at affordable prices. 

By designing and manufacturing durable, long-lasting tools we ensure your cost per use is minimal and in addition to a 12-month guarantee, we offer a free sharpening service when purchasing our kits.

Community Spirit

Your success is our success, and at TRIBE we disrupt the status quo. We’re not exclusive, but rather inclusive and we aim to nurture, support, and champion you by giving you all the tools you need to thrive. 

Not only do we want you to connect with each other, but we also want to give you access to the people you look up to within the industry and the experts who can get you where you deserve to be in your career. 

Cue our cherry-picked team of Brand Associates, who regularly share their tips and tricks on our TRIBE social channels.

Diverse & Inclusive

Being of Black Caribbean and Indian heritage, TRIBE’s founder Lola Ricketts is passionate about diversity and inclusion. However, we understand that this doesn’t stop at ensuring that we speak to, represent, hire and elevate ethnic minority groups, but rather that we do the same for all marginalised individuals. 

In prioritising inclusivity as a part of our brands DNA we aim to make everyone feel seen and heard, learn as well as teach, and endeavour to level the playing field for all those who work within the beauty industry.








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