ABOUT TRIBE

Calling all nail care professionals, manicure obsessed individuals, hand cream addicts and anyone who wants their hands and feet to look next level and not neglected – you’ve just found your TRIBE. You won’t find anything faddy here, simply a collection of results-driven tools and products that everyone can use, even if you suffer from sensitive skin conditions – eczema, psoriasis, dry, chapped skin, we’re looking at you. With tried and tested formulas and tools that have been vetted and used day in, day out by the pros, our mission is to help you achieve healthier nails and skin.  

WHY WE'RE DIFFERENT

People who have dry skin or eczema can’t just pick up any cuticle oil or foot cream. Fragrances can irritate, salt scrubs can be drying and sore and there’s a glossary of ingredients that can exacerbate sore, angry broken skin. TRIBE isn’t about that way of living. We only use ingredients that sooth, calm, hydrate and protect and our goal is to treat the skin on your hands and feet with kindness and compassion. We want you to start thinking of your fingers and toes, palms and soles as a priority, not an afterthought.

Plus, because we’re a professional brand, we’ve listened. A lot. From what nail technicians need and want in salon to what their clients need and want to maintain their hands and feet at home our TRIBE community is a melting pot of ideas and innovation. We’d love you to join it.

MEET OUR FOUNDER

Working in the beauty industry since she was a teenager and as an eczema sufferer herself, Lola was tired of being overlooked when it came to skincare for hands and feet. So she decided to take things into her own hands (quite literally).

“I wanted to bring a totally fresh perspective to the industry. Each step of TRIBE has been designed to assist in the nurturing of the nails and skin because when you have sensitised skin – like me and also my daughter, every product could potentially be an issue,” explains Lola.

A salon owner as well as a brand and product founder, Lola’s inspiration was to bring like-minded beauty individuals together and form a TRIBE. One unit, where everyone is represented. Professionals and consumers, sensitive and non-sensitive skin types.

“I thought of all the girls I have worked with and respect in the industry, how they are dedicated to looking after their clients and how they take pleasure in creating beautiful results. TRIBE has been designed to make their job easier and keep everyone happy in and out of the salon,” she says.

With a mission to make TRIBE accessible to everyone and be at the heart of the beauty community, Lola wants to make hand and foot care as much of an essential as facecare. 

SHOP LOLAS FAVES

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