We’re your girl, your ride or die! That fun, energetic, day one bestie.

We’re light-hearted, but fierce and knowledgeable.

We’re the one you can always count on. We just get it, we get you.

We love aesthetic, luxury, and we’re a vibe! We want to be included, hate being left out, but are always on chill. We feel your energy, we like trends, and we respect well-being, healing, inner peace.

Our playlist consists of 90’s RnB, soul, afro beats, hip hop faves and rap classics.

You're going to love it here.



We believe that good quality products should be available to all, which is why we prioritise community over profit, and offer the highest quality products at affordable prices. Our standards for developing the best products rests on precision, durability, functionality, and creating products that are built to last.


Your success is our success. We pride ourselves on disrupting the status quo, and we can’t do it without our Tribe. We’re not exclusive, but rather inclusive, and we aim to nurture, support and champion our community by giving you all of the tools that you need to thrive.


Inclusivity is part of our brands DNA. We want to make everyone feel seen and heard. We realise the importance of creating a space where professionals and consumers a like feel welcome, and like they’re part of something bigger. We want to learn as well as teach, and hope to level the playing field within the beauty industry.


I love the beauty industry as a consumer and as a professional. It’s been my life for as far back as I can remember. I grew up in a family with a diverse heritage, so as a teenager, I painted the nails of my black grandmother and my auburn haired cousin.

And I never saw any difference. To me they were one family – a family that quite by chance, truly represented everyone.

It’s these roots that led me to creating Tribe.

Tribe aspires to create the best possible products for you - things carefully made for professional use first and foremost, but also as part of your own self-care routine. It’s curated by me, a beauty girl through and through, but inspired from a desire to bring like minds together.

When I started Tribe, I thought of all the girls I have worked with and respect in the industry, how they work to look after their clients and how they take pleasure in creating beautiful results. I hope, through my own path as a salon owner, that I understand how they work and what they love, and can serve everyone in the best and most useful way through Tribe.

I hope you will join us.